In this issue...

• Join us and enjoy California's Gold like never before.
• The Emerging Simplifier
• Don't Retire, Rewire!

The Emerging Simplifier

The Simplifier finds himself surrounded by too much stuff. According to Harvard Business School Professor John Quelch, as the economy hits a rough spot, the Simplifier is increasingly skeptical about the effort involved with the accumulation of goods throughout life. Was it all worth the effort? he asks. Out go the luxury purchases, conspicuous consumption and a trophy culture.

Common characteristics evident in Simplifiers, says Quelch, include the following:

• Overwhelmed with things to store, they now realize they have more "stuff" than they need.
• Meaningful experiences — not possessions — are what they now want to collect, like dining out, Kodak moments, travel adventures and learning.
• Conscious of the impact left by some of their "stuff," they can be found trading in the Land Rover for a less-conspicuous vehicle that is easier on the environment.
• Ready to outsource aspects of their lifestyles, they are willing to spend more on education, health care and social goods — rejecting the push for more possessions.
• Tired-out, they reject big houses, unused rooms and too much maintenance.

If your thoughts and actions match those of the classic Simplifier, the University Village lifestyle could be perfect for you or someone you love. Call now to learn more about our Simplifier-friendly community, including our moving assistance and home sale deferral programs!

Resource: Professor John Quelch's (Harvard Business School) marketing blog.